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Why did a group of petite models create a campaign to get noticed? Aren't most models petite? Models are already skinny, why place even more attention on petite girls? These are a few questions that might be running through your head as you browse our site. Read below to get a better understanding of the harsh realities petite -- that is, short -- models face in the industry.


The fashion industry is notorious for excluding "others" in every form of the word. Today, the standards have begun to change. We see plus size models on the runway, nonbinary on billboards, and people with disabilities on the covers of magazines. Sadly, the industry still falls short when it comes to recognizing shorter models. Why Not Petites hopes to elevate that oversight and help push petite models to the forefront of the industry. 

There is a huge misconception of the word "petite" as popularized by modern beauty standards. Many believe this word means "skinny," but it is actually defined as, "A fairly short woman or person." The word "petite" has been mostly used to acknowledge the thinness of someone's stature instead of an indication of their height. There is an untapped market within petite models that is widely under-recognized.

Want to learn more? Check out our blog, where we answer a lot of common questions and speak to our interactions and experiences throughout the modeling world. 

MISSION: Why Not Petites gives petite models of all shapes, sizes, and colors the opportunity to display their talents. We are petite models breaking barriers and societal norms in the fashion industry.

VISION: Through our combined knowledge and experience of the modeling industry, we help guide experienced and beginning petite models towards a confident start in their career. Our work includes opportunities for guest models to participate in professional photoshoots, networking connections with others in the industry, and access to top fashion photographers in the Chicagoland area. We hope to be a home base for models who are driving positive change for petites in the industry. 

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